A Nigerian-owned agricultural firm, JR Farms, has launched operations in France, marking its entry into the European market. The firm now operates at the renowned Rungis International Market in Paris, the principal wholesale market in the city and the second-largest food market globally.
JR Farms’ expansion into France is a significant milestone in its global growth strategy. Since its establishment in 2013, the company has built a reputation for excellence in agricultural production and innovation, focusing on sustainable farming practices and high-quality produce.
The firm’s CEO and Founder, Rotimi Olawale, described the expansion as a crucial step in diversifying its markets and bringing its expertise in agriculture to new horizons. He highlighted JR Farms’ achievements in Nigeria, Zambia, and Rwanda, where it has made a substantial impact in the agricultural sectors through partnerships with local farmers and stakeholders.
JR Farms plans to further expand its operations across Europe, prioritizing adaptability and responsiveness to local market dynamics. The firm’s investment in France underscores its confidence in the region’s agricultural market and its dedication to meeting evolving consumer demands for ethically produced, high-quality agricultural products.
